The cognitive power of the human brain is a mystery that has not been completely unraveled because it is still limited by the human ability to prove it scientifically or physically describe it. Researchers usually formulate a form of thought through observation and psychological research, which is a process of identifying character, characteristics, traits, tendencies, functions and frequency of behavior. It is also evaluated through actions, effects or reactions that occur and relatively does not have similarities between various thoughts because it is influenced by the environment, objectives, needs and a person’s perception of the form of thought ideas that want to be highlighted. The significance of this idea form of thinking is highly correlated with the characteristics of creativity in terms of flexibility, perseverance and the ability to combine various elements of ideas to get an overall picture. This includes identifying the relevant elements and how they work. Therefore it can be said that this human tendency will influence the growth, creation and implementation of the idea. It will continue to grow with additional values characterized by innovation over time until it becomes obsolete, marginalized or no longer needed.
Therefore, relatively speaking, creativity is an attribute of human cognitive skills in thinking and acting intellectually until it is able to produce new ideas from the usual space. Individuals who have this skill usually add value to him personally or in groups in an effort to extract profit, admiration or recognition but in certain circumstances it also causes fear or doubt in some groups of people. It happens when a new form of thinking touches human habitual dogma such as religious teachings, culture and practice.
On the other hand, if viewed from the organizational aspect, creativity and innovation is not something new because since humans share ideas in groups or manage activities carried out in an organizational manner, change is always seen as progress that will give an advantage over other groups. Individuals or groups that can change the structure or practice of activities for the better or in other words be creative in giving profit, advantage or progress will be considered as useful added value. Even in some organizations it can determine the success or failure of an interest; that’s as long as it can be managed effectively.