Kreativiti & Inovasi


Creative Organization Series : Creativity & Innovation

This second series justifies the methodology related to creativity and innovation, namely from the aspect of definition, behavior related to it and skills that can be achieved through creativity and innovation activities. Through this chapter, the reader will be able to clearly understand the form or nature of creativity and innovation that will be the core to be applied in the organizational structure and discussed in the next series.

Its development from the Malaysian point of view is also discussed as a local comparison. This will give a true reflection of Malaysia’s ability to work on the phenomenon of creativity and innovation in various sectors, especially management, services and manufacturing. Malaysia’s achievements compared to other countries in terms of creativity and innovation are also highlighted as examples.

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This eBook – “Kreativiti & Inovasi (Creativity & Innovation) is one of the 10 series of eBooks version that was published into digital format. It is done in such a way as to: (1) provide readers with alternatives other than printed books, (2) narrow the scope of the topic so that it is easy to understand, (3) facilitate reading using electronic devices, and (4) offer the lowest and most affordable prices.

Therefore, this eBook is still centered on providing holistic reading and access to knowledge on the disciplines of creativity and innovation in organizations. The focus is on understanding the concept of creativity and innovation in theory, practice and its symbiotic relationship with the organizational ecosystem consisting of structure, work processes, human resources, environment and strategy.

It is hoped that this eBook can help the management of the organization in the process of preserving creative practices in their respective organizations as well as understand the systematic journey about it. Alternatively, this eBook can be used as an additional reference for them in addition to following training or related courses. General readers can also use this eBook series as a reference to understand the importance of creativity and innovation, the creative work processes that underlie an organization as well as their own role in sprouting creative skills that are increasingly needed in the future.

Book Details








Ku Azhar Ku Saud


RedCili Media


Siri Organisasi Kreatif