Menjual Impian


Advertisements should be in the form of material that provides useful and accurate information, but on the contrary, it often obscures, uses and even deceives simply to sell the advertised goods. Various tactics have been used to influence consumers to buy.

This book produced by the Penang Consumers’ Association pays attention to the forms of advertising including exaggerating the quality of advertised goods, associate glamor and prestige with goods, use beautiful female models to lure male consumers and create false needs for advertised goods by manipulating our emotions and anxieties. The book also makes recommendations on ways to improve advertising standards in the country.

SKU: K2USB0073 Categories: , , , Tag:


Full Title : Menjual Impian

Conditions : The used books are not like new book. Their condition might have a bit of deteriorate but still in good condition and readable. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear, brownish in color, a torn pages, writing marking by previous owner and so on. Please bear these in mind before making an order because any purchase is final and will not be refunded.

Year of Publication : 1989

Book Details

Weight 233 g




Year of Published



Size Chart

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