Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business especially – to put it simply. However, a logo can and should be more than a symbol of identification. If designed well, it also tells a company’s story, by conveying your brand message in a way that helps to establish a connection with your target audience. A good logo also shows what a company does and what the brand values. While logo design is all about creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a symbol or brand-mark and a logotype, along with a tagline. 

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